0>1
Principal Designer & Art Director
Zero-to-one visual stewardship for Web3, Blockchain, DeFi & Fintech. Ogilvy-trained creativity, Netflix-scale storytelling, Disney-grade craft. >
I translate complex, abstract concepts into visual stories that drive genuine human connection. I don't answer abstraction with more abstraction. I build ideas people can recognize, trust, and use. I don't just deliver assets and walk away. I stick around to scale, refine, and shape the system long after launch.
Proven Solutions
FOUNDATIONAL DISCIPLINE
> P&G, Duracell - Advertising
> Bahrain Bay - Real Estate
> NDrive - Navigation & Mobility Tech
44.9M
viewing hours, Netflix Global Top 10. Key art for Machos Alfa.
$1.5B+
AUM. Brand identity and stewardship through SwissBorg's growth into a Web3 unicorn.
17x
X (Twitter) audience growth at Arcium. Daily social design across the brand's growth.
398K
participants in Arcium Citadel Quest. Full visual identity built end-to-end, from landing pages, NFTs to social.
1>∞
GLOBAL NARRATIVE & CRAFT ANCHORS>
Global Entertainment
NETFLIX
UI Key Art Design for the World's Leading Streaming Platform.
Freehand
GNOMON
Trained by Disney, Pixar & Marvel artists.
2>3
WEB3 SYSTEMS: GENESIS TO STEWARDSHIP>
DeFi Wealth Platform
SWISSBORG
Zero-to-One Brand Building & Long-Term Stewardship.
AI & Web3 Infrastructure
ARCIUM
Zero-to-One Brand Identity & Long-Term Stewardship. AI-Accelerated Workflow.
Decentralised Web3 Platform
GELATO NETWORK
Brand Evolution & Visual Language Design.
Web3 Security Concept
VESSL
Zero-to-One Product Design, Branding & AI-First Workflow.
A>Z
FOUNDATIONAL BRAND DISCIPLINE>
Integrated Advertising
P&G, DURACELL
Campaign Master Visuals, POS, BTL & Packaging Design.
Real Estate
BAHRAIN BAY, SINGHAIYI
Luxury & Institutional Developments, Asia & Middle East.
Navigation & Mobility Tech
NDRIVE
Visual Language Evolution & Brand Design.